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Latest 'Jevons Paradox' Exhibit A: Digital Billboards

December 20, 2010 By Charles Komanoff

Latest ‘Jevons Paradox’ Exhibit A: Digital Billboards (NYT Green blog)

Filed Under: Prices Matter

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Quote of Note

The only way we’re going to seriously move away from fossil fuels is to significantly reduce the demand for fossil fuels.”

Michael Gerrard, director of the Sabin Center for Climate Change Law at Columbia University, quoted in Who Says You Can’t Live Off the Grid in Manhattan?, Nov. 10, a profile of Manhattan resident John Spodek, who is living off the power grid for a fourth consecutive year.

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